往年的网络购物节头部主播一个都不会少。2024年的618购物节他们却集体“隐退”了。有的减少了直播时间，对自己在平台上的排名也是无所谓的态度；有的尝试进入新行业，做好了另起炉灶的打算。
过去，头部主播之所以能够通过全网最低价吸引消费者是因为电商平台不断地在补贴。销量在短时间内提上去了，但这种局面不能够长久维持。一起卷低价造成劣币驱逐良币，越来越多的消费者购物体验大不如从前，货不对板的情况时常发生。
…
电商不能一直靠主播
www.realtimemandarin.com
电商不能一直靠主播
Intermediate Newsfeed
The intermediate newsfeed spotlights one news story in Chinese every week. It's "real news" which is less daunting than reading a full news article, with lots of extra resources.
The intermediate newsfeed spotlights one news story in Chinese every week. It's "real news" which is less daunting than reading a full news article, with lots of extra resources.Listen on
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Andrew Methven
