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#122: Cathay Pacific reputation crisis
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#122: Cathay Pacific reputation crisis

Bad service angers customers

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A passenger asks a flight attendant for a blanket on a Cathay Pacific flight from Chengdu.

But because the passenger’s English wasn’t great, they accidentally said "carpet" (地毯) instead of "blanket" (毛毯).

The flight attendant laughed and made fun of them saying: "Carpet is on the floor."

有同行旅客向乘务员要毛毯时,因为英语不够熟练,误使用了“Carpet”一词,被乘务员嘲笑“Carpet is on the floor(地毯是在地上)” [1]

Readers of this newsletter can sympathise, because as we know the difference between the two words in Chinese is just one character. 

An easy mistake to make. 

But the flight attendant didn't see it like that. She refused to give the passenger a blanket throughout the two-hour flight.

“If you cannot speak blanket", she laughed, “then you cannot have one”.

Her English needs a bit or work too by the sound of it ;).

She continued to laugh about it with her colleagues, who also found it funny. 

Another passenger recorded part of that conversation and shared it on the social media platform, RED (小红书). 

That post revealed the flight attendant was rude to other passengers too: 

She also mocked an elderly passenger with a child for not understanding a Cantonese announcement about the safety signal light.

And when another passenger tried to ask the flight attendant in English how to fill out an immigration card, they got an impatient response.

The passenger who recorded all this felt sad, upset, and angry, questioning why there was so much hate towards those who don't speak English or Cantonese, wondering why basic respect could not be shown.

此外,空姐还嘲笑带着孩子的老人“听不懂人话”,未能知晓“安全信号灯还未熄灭,请回到座位”的粤语广播;而位于该网友前排的乘客在尝试用英文询问空姐如何填写入境卡时,也得到了无比不耐烦的回答。该网友表示心痛、难过、愤怒,“为什么对不讲英文不讲粤语的乘客有这么大的恶意”“不要求额外的服务,为什么基本的尊重都做不到” [3]

Cathay Pacific apologised three times within 24 hours. 

But the damage was done. 

The company topped social media rankings, and online uproar and widespread criticism followed: 

官网上赫然挂着的那句“国泰航空,一路与您同行”,不如改成“国泰航空,歧视与您同行” [2]

Cathay Pacific Airways has this slogan on their website, "Flying together with you." But someone cleverly suggested changing it to: "Discriminating while flying together with you.”

The scandal has become so big because of the reach of the internet, the power of the Chinese consumer, and the agitation of a propaganda machine that’s happy to encourage a of bit of anti-western sentiment.

Can you imagine that on a flight from Chengdu to Hong Kong, the flight attendants demand that passengers speak English throughout the entire journey, and understand Cantonese?!

What era are we living in? Is speaking English considered superior? It's truly embarrassing to witness such extreme self-deprecation and blind admiration for foreigners.

你能想象吗?一架从成都飞往香港的航班,空姐们要求乘客全程说英文,还要求乘客要听得懂粤语。都什么年代了,会说英语是高人一等吗?自我贬低崇洋媚外到如此地步,真是有够丢人的。 [1]

Ouch!

So that’s what we explore this week. 


Favourite Five 

Artwork: Derek Zheng, The China Project

1. 翻白眼 fān bái yǎn

roll one’s eyes

一会辱骂乘客听不懂人话,一会朝着乘客翻白眼 - Sometimes she insults passengers, saying they don’t understand the “human” language, and other times she rolls her eyes at them. [2]

2. 玻璃心 bō li xīn

sensitive, snowflake

虽然国泰航空道歉挺快,但疑似当事空乘之一随后在小红书回应:“一堆玻璃心韭菜” - Although Cathay Pacific Airways apologized quickly, one of the alleged cabin crew members later responded on RED, saying, "A bunch of fragile and sensitive losers”. [2]

  • Note: An internet slang phrase popular on social media. 

3. 阴阳怪气 yīn yáng guài qì

speak in a way that is deliberately ambiguous with a sarcastic undertone

尤其是录音曝光那种阴阳怪气的语气,不由想到跪舔外国人的画面 - Especially with the tone of voice revealed in the leaked recording, it's hard not to associate it with the image of sucking up to foreigners. [1]

  • Note: An idiom used in most news articles about this story, describing the attitude of the flight attendant. Zoe explores further in the podcast.

4. 三人成众 sān rén chéng zhòng

three people make a crowd

从录音来看,搞双标歧视的,不是一个人,而是至少三个人,所谓“三人成众”,一群人搞歧视,或许就是公司本身的问题了 - Judging from the recording, it is not one person who engages in double-standard discrimination, but at least three people. Since "three people make a crowd", group discrimination against the passenger shows it could be a company-wide issue. [1]

5. 不作不死 bù zuō bù sǐ

making trouble and getting yourself into trouble

“还是善意提醒一句:不作不死。哦,听说国泰航空有些人员听到普通话就假装听不懂,那讲英文好了:No zuo no die!” - A gentle reminder: If you make trouble for others intentionally, you’ll probably make trouble for yourself. I heard that some staff members of Cathay Pacific Airlines pretend not to understand Mandarin when they hear it, so here it is in English: No zuo no die!  [2]

  • Note: An internet slang phrase which is short for: 不作死就不会死. The Chinglish version in the example sentence also seems to be a popualr phrase.

  • More: The first tone pronunciation of 作 zuō means to “cause trouble”, or get yourself in trouble - as in 作死 “seek trouble” zuō sǐ.


Consuming the Conversation 

Image: 36Kr

Useful words

6. 敷衍 fū yǎn

perfunctory, shallow

国泰航空在这次道歉中表现“敷衍” - Cathay Pacific Airlines showed a "perfunctory" attitude in this apology. [1]

7. 无端 wú duān

for no reason

我不会英语,被空姐无端凶过 - I don't speak English. The flight attendant scolded me for no reason. [1]

8. 豪门 háo mén

prestigious 

国泰航空还是当初的那个“豪门”,或许还能多“作”几次,可惜它早就变脆弱了 - Cathay Pacific is still the same "prestigious" airline as before. Perhaps it can still "put on a show" a few more times, but unfortunately, it became fragile long ago. [1]

9. 歧视 qí shì

discriminate against, discrimination

对乘客居然常年抱有地域性歧视,甚至进行言语侮辱,且屡教不改 - They consistently discriminate against passengers because of where they are from, even verbally insulting passengers, and they show no signs of changing their behavior despite repeated warnings. [1]

  • Related:

    • 敌视 dí shì - hostile

    • 无视 wú shì - ignore

    • 瞧不起 qiáo bù qǐ - look down upon

10. 讥讽 jī fěng

sarcasm

短短57秒,却充斥着国泰空姐的傲慢与讥讽、大陆乘客的局促与无助 - In just 57 seconds, it is filled with the arrogance and sarcasm of Cathay Pacific flight attendants, as well as the uneasiness and helplessness of mainland passengers. [2]

  • More: 讥讽嘲笑 jī fěng cháo xiào is a common four character phrase, meaning to mock

11. 跪舔 guì tiǎn

flatter, suck up to

说英语的会被跪舔,说粤语的是座上宾,但只要是说普通话的,只能得到赤裸裸的低质服务 - English speakers will be flattered, Cantonese speakers will be treated as honoured guests, but as long as someone speaks Mandarin, they can only receive blatantly low-quality service. [2]

  • More: Zoe explores further in the podcast.

Three-character phrases

12. 不耐烦 bú nài fán

impatient

有乘客尝试用英文咨询如何填写入境卡时,空乘特别不耐烦 - The flight attendants displayed particular impatience when a passenger attempted to enquire in English about how to fill out the immigration card. [1]

13. 拎不清 līn bù qīng

fail to grasp

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