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处在舆论漩涡的农夫山泉
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处在舆论漩涡的农夫山泉

被要求产品下架或公司倒闭

娃哈哈集团创始人宗庆后去世后,其竞争对手农夫山泉被网暴,包括包装被指责类似日本象征、企业老板钟睒睒儿子的美国国籍问题等。

事实上,这样的指责并不少见。各路牛鬼蛇神利用这个机会给农夫山泉扣帽子都是出于同样的目的,即利用爱国情绪获取关注。这种行为对任何有影响力的品牌都是危险的,因为它们可能随时成为下一个被攻击的目标。

指责农夫山泉的包装有日本象征显得有些捕风捉景。对于钟睒睒的儿子拥有美国国籍的指责,已经是

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RealTime Mandarin
Intermediate Newsfeed
The intermediate newsfeed spotlights one news story in Chinese every week. It's "real news" which is less daunting than reading a full news article, with lots of extra resources.